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About

Built by one person, on purpose.

A tight catalog of sim racing equipment and accessories. Built by one person who couldn't find the part he needed, and kept building from there.

Ryan Lindsey, founder of Pixelsonly Racing.
Ryan Lindsey, founder.

The first gap

I was running a Logitech Pro wheel with a data display unit. The mounting options were lacking. Not non-existent. Just lacking. The sim racing industry is full of incredible hardware and software, and not immune to ecosystem barriers.

As a newer but progressing sim racer, I wanted a better way to use the telemetry already on the market. So I built one.

Where this goes

Pixelsonly Racing keeps two surfaces. The shop is where you buy things. This site is the work and the philosophy. They share a brand but they answer different questions, and they're intentionally separate.

A few years out: a tight catalog, a small team, a racing program. The catalog will always be tight. The standard will always be the standard. And if the esports team works, if it really works, it would be a dream come true if I were the slowest driver in the company.

The operating philosophy

I first learned the concept in my early days of software engineering: Kaizen, threaded through agile methodology and the Toyota Production System. Over the years it stopped being a method and became my natural state of being.

I will never be done. I will always be learning, growing, improving. Everything else is mediocrity.

Three gaps, three answers

UXL Dashboard PRO. An underdog product, filling a void where the competition was too complicated or too expensive.

DDU Link.The mount I built for myself. The product that taught me what shipping actually looks like.

Circuit prints. Not posters. The image is infused directly into specially coated, aircraft-grade aluminum, engineered to outlast the wall it hangs on. The kind of piece you build a room around, not paper that ships in a tube. Behind every print sits the full guide: the circuit's history and the braking points that decide a lap or why drivers should take Eau Rouge flat out. It's all built on an ever-growing compendium of race-track data, written for the fan and the driver alike.

Built by one person, on purpose.

I'm a builder to the core. Legos taught me first. I was never satisfied with the suggested design. Sometimes I'd follow the instructions, but never for long. A giant pile of Lego was the dream. All I saw were possibilities. I've been doing all-nighters since I was little.

That same loop runs everything now. Light the smoker at 4 a.m. Watch the temperature climb. Hours and hours later, pull the brisket at 203°F. Note what to change for next time. The same loop runs the workshop.

The company is bootstrapped, and will be for some time. That doesn't mean no calculated risks. It means smaller bets, delivered incrementally, building flywheel momentum. Development cycles run slower than a venture-funded shop's. The catalog stays niche. Quality only improves. And backwards compatibility, wherever the engineering allows, stays on the list. The first customers earned it.

I firmly believe that this is my destiny. I’ve never been intimidated by hard work. In fact, challenging problems motivate me to push myself even harder.

The catalog will stay tight. The work will keep going.

Earn your podium.