Built by one person, on purpose.

I was running a Logitech Pro wheel with a data display unit. The mounting options were lacking. Not non-existent — lacking. The sim racing industry is full of incredible hardware and software, and not immune to ecosystem barriers.

As a newer but progressing sim racer, I wanted a better way to use the telemetry already on the market. So I built one.

Pixelsonly Racing keeps two surfaces. The shop is where you buy things. This site is the work and the philosophy. They share a brand but they answer different questions, and they're intentionally separate.

A few years out: a tight catalog, a small team, a racing program. The catalog will always be tight. The standard will always be the standard. And if the esports team works — if it really works — it would be a dream come true if I were the slowest driver in the company.

I first learned the concept in my early days of software engineering — Kaizen, threaded through agile methodology and the Toyota Production System. Over the years it stopped being a method and became my natural state of being.

I will never be done. I will always be learning, growing, improving. Everything else is mediocrity.

UXL Dashboard PRO. An underdog product, filling a void where the competition was too complicated or too expensive.

DDU Link. The mount I built for myself. The product that taught me what shipping actually looks like.

Track posters. A geographic problem. I'm not the first to make race-track posters — I just felt I could do it better. Tying each print back to an online destination, where the actual history of the circuit lives, is the part that matters. The QR-coded concierge card that ships with every poster is the bridge. The print is on the wall. The story is here.

I'm a builder to the core. Legos taught me first. I was never satisfied with the suggested design — sometimes I'd follow the instructions, but never for long. A giant pile of Lego was the dream. All I saw were possibilities. I've been doing all-nighters since I was little.

That same loop runs everything now. Light the smoker at 4 a.m. Watch the temperature climb. Hours and hours later, pull the brisket at 203°F. Note what to change for next time. The same loop runs the workshop.

The company is bootstrapped, and will be for some time. That doesn't mean no calculated risks — it means smaller bets, delivered incrementally, building flywheel momentum. Development cycles run slower than a venture-funded shop's. The catalog stays niche. Quality only improves. And backwards compatibility, wherever the engineering allows, stays on the list — because the first customers earned it.